The beginning
Every story starts with a bold first step.
The Royalty in the Rough Youth Heavy Blend Hoodie is for the young ones who already know who they are. Thick, warm, and designed to turn heads — this is the hoodie that hits different on the playground, the court, and everywhere in between.
Crafted from preshrunk 50% cotton / 50% polyester fleece, it holds its shape, resists lint, and keeps its crown wash after wash. When the kids are repping Royalty in the Rough, they're repping something real.
Available in multiple sizes. Because every young royal deserves the perfect fit.
Royalty in the Rough — wear your crown every day. 👑
Every story starts with a bold first step.
New ideas became meaningful products and lasting connections.
We continued to create with purpose, pride, and personality.
The journey continues, and there is more ahead.